Peppa Pig! (who is in-fact, a girl...)

The simplicity of Astley-Baker-Davies illustrations that create the wonderful world of Peppa and her friends is what is appealing to me. The block colours, the very basic shapes of objects/characters and surroundings has been proof to me, in a way, that you can create something extremely successful without using complex designs. As with so many designs nowadays, Peppa Pig has become something of a cult in the last year or so with a Peppa version of almost everything, most recently: the opening of Peppa Pig World in Somerset. However my interest is purely in the standard illustrations seen in the books and in a 2D format, rather than the animations and commercial products.